UTM URL Generator – Create Campaign-Trackable Links Easily

UTM parameters are simple tags you add to your URLs to track the effectiveness of online marketing campaigns. Use this free UTM URL Generator to build links that help you see exactly where your website traffic is coming from — such as Facebook ads, newsletters, or influencer links — right in your Google Analytics dashboard.

What Are UTM Parameters?

UTM stands for "Urchin Tracking Module" — a system developed by the original creators of Google Analytics. These parameters are added to the end of your URLs as query strings. When someone clicks a tagged link, the UTM data is sent to your analytics tool, giving you precise insight into how your campaigns are performing.

Here’s a breakdown of common UTM tags:

• utm_source – Identifies the source of your traffic. Example: google, facebook, newsletter
• utm_medium – The marketing medium. Example: cpc, email, referral
• utm_campaign – The campaign name, promo code, or slogan. Example: spring_sale, product_launch
• utm_term – Optional. Used to identify paid search keywords.
• utm_content – Optional. Differentiates similar content or links within the same ad or campaign.

Why Use This UTM Generator?

• 🎯 Track precise campaign performance by traffic source, medium, and content.
• 🧠 Make data-driven decisions with better visibility into marketing ROI.
• ⚙️ No login, no setup — just enter values, generate the link, and use it.
• 📱 Mobile-friendly and works in any modern browser.

How to Use the Tool

1. Paste your destination URL (e.g., your landing page).
2. Fill in the campaign tracking fields like source and medium.
3. Click “Generate URL” — your full UTM-tagged link will appear instantly.
4. Use the URL in ads, emails, social media, or anywhere else.

Perfect For:

• ✔️ Digital marketers running paid ads
• ✔️ Email marketers and newsletter campaigns
• ✔️ Influencer campaigns and affiliate tracking
• ✔️ Bloggers and content creators sharing links

Stop guessing where your traffic comes from — use UTM parameters and get full clarity on what works.